U.S. HISPANIC
Premiere of Telemundos Señora Acero delivered nearly 1.3 million Adults 18-49
Maribel Ramos-Weiner| 26 de septiembre de 2014
Telemundos Señora Acero ranked as the #1 Spanish-language program at 10pm delivering 1,270,000 among Adults 18 to 49 on premiere night, according to Nielsen. The series is produced by Argos Televisión and filmed in various locations around Mexico.Starring Blanca Soto in her Telemundo debut, the series premiere also delivered 2,120,000 Total Viewers. Señora Acero helped Telemundo garner a 48% share of Spanish-language broadcast television among adults 18-49, and 44% among total viewers in the 10pm time slot. On the heels of the highly-rated El Señor de los Cielos, this original production is one more example of Telemundo’s innovative super series concept -returning scripted drama series that are edgier, action packed and faster paced than traditional novelas.The premiere ranked #1 among Adults 18-49 and Total Viewers, regardless of language, in the time period in Miami and was the #1 Spanish-language program in its time period in Chicago among total viewers, and in Philadelphia among Adults 18 to 49. Additionally, Señora Acero was the most buzzed-about series among Hispanic networks, in terms of Tweets and Twitter impressions, according to Nielsen Social. The shows official hashtag #SraAcero, generated over 59MM impressions.
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